Binden 品牌形象设计

2020.08

Binden 品牌形象设计

宾登是一家技术娴熟的公司，提供创新的小工具和电子产品，简化我们的生活。但它们不仅仅是另一家小工具店。他们致力于帮助每个客户了解他们正在购买的产品，并对他们进行教育，以便他们能够做出最佳选择。在设计品牌的时候，我们希望传达一种友好的感觉，同时又能拥抱电子产品的世界。

这个标志的灵感来源于电路板上两个小写字母b的痕迹。为了使品牌更具亲和力，我们创建了一组图标，以便用户更好地了解他们正在购买的产品。

将员工社区命名为Bineros，它来自于品牌本身。我们给它们命名是为了在店内营造一种社区感，让顾客在向Bineros询问任何有关产品的信息时都感到自在。总的来说，我们设计了一个完整的品牌，准确的设计和友好的信息让每个人都感到受欢迎。

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Binden is a tech-savvy company that offers innovative gadgets and electronics that simplify our lives. But they're not just another gadget shop. They are committed to helping each customer understand the products they are buying and educating them so they can make the best choice. When designing the brand we wanted to convey a friendly feeling while still embracing the gadget world.

The logo is inspired by the traces on a circuit board that make up two lowercase b's. To make the brand more approachable we created a set of icons so users can better understand the products they are buying.

We named the community of employees Bineros, which comes from the brand name itself. We named them to create a sense of community within the shop where customers feel comfortable asking the Bineros anything about any product. Overall, we designed a brand complete with an accurate design and friendly messaging that makes everyone feel welcome.